1. Title "Your Magic - It’s Chemistry" Exhibition
2. IYC interests ● @Increase the public appreciation and understanding of chemistry
● AEncourage interest of young people in chemistry
○ BGenerate enthusiasm for the creative future of chemistry
○ CCelebrate the role of women in chemistry
3. Short description An exhibition are planned to let visitors experience fun, surprise and wonder through exhibition pieces related with chemistry and materials. Through this, science museums in the world will be inspired to introduce more exhibition of chemistry.
4. Audience Elementary, secondary and high school students and general public
5. Topic hands-on activities, demonstrations, educational materials, art, website, publications, workshops, sustainable and green chemistry
6. Long description What would be most effective way to attract very young people, who have not learned atom and molecule at school, to chemistry? On the occasion of the international year of chemistry in 2011, The Chemical Society of Japan, in cooperation with the National Museum on Emerging Science and Innovation (Miraikan) and Japan Association of Chemical Industries, plan to hold an exhibition in which materials with unique properties have been effectively presented and let visitors surprise, wonder and joy at them. The exhibition is planned to be held from 23th to 27th of November, 2011 at the Miraikan in Tokyo.
A number of local governments in Japan have constructed and maintain science museums to let young people enjoy science. However, there are few exhibition pieces based on chemical principle in those museums, maybe because chemistry is not easy to have experience through exhibition, but through experience in laboratory. Development of exhibition themed chemistry is our challenge and we will share know-how of this development process.
7. Sponsors The Chemical Society of Japan and Japan Association of Chemical Industries

8. Contact detail

Name:Dr. Teruto Ohta
Organization or affiliations:The Chemical Society of Japan
Phone :+81-3-3292-6161