1. Title The Book Promotion Fair in Japan for the International Year of Chemistry
2. IYC interests @Increase the public appreciation and understanding of chemistry
AEncourage interest of young people in chemistry
BGenerate enthusiasm for the creative future of chemistry
CCelebrate the role of women in chemistry
3. Short description To promote a gchemistryh book fair at bookstores through Japan featuring the year of chemistry for the purpose of familiarizing the chemistry-year activities and arousing the interest of general public in chemistry, through the publication.
4. Audience General readers, visitors at bookstores, students and researchers
5. Topic Chemistry book fair and promotion in bookstores (approx : mutely 100 stores).
To make posters and POP advertisements.
6. Long description The book fair will be organized from April to December in 2011,at major bookstores nation wide.
The fair features and contribute to the Year of Chemistry, encouraging general readers in public to knew the activities of the special year, and at the same time to deepen their intellectual curiosity about chemistry.
7. Sponsors Tohan LTd.

8. Contact detail

Name:Mr Hidenori Sakurai
Organization or affiliations:Tohan LTd.
Phone :+81-3-3266-9524